The Media’s Hidden Selection Problem—and How You Can Solve It
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You're Not Getting Media Attention Because You're Not Safe AND Available! Here's What I Mean. Hello Reader, Most real experts I work with think their media challenge is visibility. “If more producers knew about me…” But here’s the hidden problem almost no one talks about: Journalists don't always choose the best expert. They’re choosing the most available, reliable and quotable experts who they know. Those who answers the phone. Those who can drop everything. Those who can deliver a clean, confident soundbite under pressure — without freezing, rambling, or sounding academic. When Mark Albert was reporting for the CBS Evening News, that’s exactly how it worked. News doesn’t wait. The show must go on. And once a producer finds someone who’s reliable and smart they call them again… and again… and again. In the short term, that works for the newsroom. In the long term, it might be a problem for you. It's easy to understand because finding experts who are available, can provide great sound bites, and hold up under pressure is hard work! But that means the audiencemight not get the best expertise. And real experts like you stay invisible because they’re not media-ready and obviously available. This is why being TED-Worthy matters far beyond the TED stage. What makes a TED Talk work is the same thing that makes someone magnetic on TV, radio, podcasts, and social media: Clarity under constraints Emotional credibility, not just credentials The ability to curate knowledge instead of just dumping it That’s why I love working with Mark Albert, and we cover this topic in the clip below . If you want meaningful visibility, your job isn’t to chase exposure. Your job is to make it easy for journalists to choose you. That means: Being findable Being prepared Being able to deliver value fast, without losing your soul or oversimplifying your expertise And a demo reel, with you being succinct under pressure, is gold. If this resonates let's talk, or pass it along to someone whose voice should be heard more often. The audience needs them. And the media won’t find them unless they’re ready to be found. If you'd like to talk about being found, being TED-Worthy, or just being calmer about your upcoming speaking event, let's talk. Watch the video and let's connect. Hit reply and send me a time or two that works for you in the next week or two. I read every reply! — John Can't watch the video? Click Here. 🏆 And, join us LIVE from Atlanta! Mark and I will be at Tommy Breedlove's "Your Life, Your Legend" in Atlanta at the end of the month, and we will do another QA heavy Master Class! Don’t miss your chance to learn how to turn your expertise into powerful media exposure and open doors to bigger opportunities. Bring Your Questions, and we'll answer them live. 🔗 Register for this FREE LIVE masterclass Great Episode From the Archive! Episode #19! Boosting Businesses and Ideas | Luis Gomez Cobo - Entrepreneur and InvestorThis one also involves Craft Beer! Luis Gomez Cobo is the Founder and Director of SLC Holdings, a family-owned investment holding company based in Barbados, focused on building and scaling companies with a clear, sustainable vision, consistent growth, and innovative business models. Luis brings success through experience, enthusiasm, time, and financial investment. He has more than 20 years of experience in principal investment in Latin America, China, and Europe. He's been a founder, investor, director, and/or operator of several enterprises Ready to strengthen your leadership communication—and your team’s performance?
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John K. Bates
You get the Same Mini-Trainings I Send to NASA, Google, and Navy SEALs. Every week, I send short, actionable mini-trainings to leaders at NASA, Google, Intuit, and Navy Special Operations, helping them make their communication as powerful as their ideas. If you want to come across as smart, capable, and inspiring as you truly are - on stage, in the boardroom, or in the media - these insights are for you. Join the thought leaders who are mastering the neurobiology of Influence, with John K. Bates.